VIDEO MARKETING
Why you need an intro video -
The 7-second issue
The 7-second issue
Danylo Sharii 15 Nov, 2022
To begin, we should be clear on what an intro video is. An intro video is the short, often logo-based graphic that starts a video. It's added to the content to give viewers a touchstone as to who made the video and a non-verbal sense of who they're going to see.
Every minute, 300 hours of video are uploaded to YouTube. Every day on Facebook, users watch 100 million hours of video.
What does that mean to you? It means you need a video that starts out eye-catching and irresistible.
According to Forbes, you have 7 seconds to make a first impression. That first impression changes your relationship with the other person forever.
There are a number of reasons you need an intro video. Here are the most important reasons that an intro video can help grow your brand and company:
What does that mean to you? It means you need a video that starts out eye-catching and irresistible.
According to Forbes, you have 7 seconds to make a first impression. That first impression changes your relationship with the other person forever.
There are a number of reasons you need an intro video. Here are the most important reasons that an intro video can help grow your brand and company:
BRANDING
Branding is everything. Every time someone sees your logo, it's an impression. The eternal question is, "How many impressions does it take to make a sale?" No one is definitely sure, but the range is usually 7 to 19 impressions.
Using an intro video, you make an impression for your brand in the first few seconds of your video.
Using an intro video, you make an impression for your brand in the first few seconds of your video.
PROFESSIONALISM
Having a professional intro video gives your entire production a feel of professionalism that will impress your viewers. No matter how the rest of your video is formatted, even if it's just you on an iPhone, the opening of your video will be outstanding.
TRUST
As part of professionalism is trust. Your viewers will gain instant trust because they know you took the time to work on your video.
YouTube is full of videos that are just someone looking at a camera and talking. That's fine, but it feels a little cheap if that's all your video is. Add an intro video and it says that you made something happen in post-production.
YouTube is full of videos that are just someone looking at a camera and talking. That's fine, but it feels a little cheap if that's all your video is. Add an intro video and it says that you made something happen in post-production.
WARMUP
Most people don't want videos that go straight into the topic. It can be a bit jolting to start right in. An intro video creates a mindset that your viewer is will see something important in a moment.
We've been taught to expect to see the name and logo of the company that made the video. Almost every movie ever made has the company logo as an opener. It will feel "right" to your viewers.
We've been taught to expect to see the name and logo of the company that made the video. Almost every movie ever made has the company logo as an opener. It will feel "right" to your viewers.
COMMUNICATE YOUR BRAND PERSONALITY
The theme of your intro video sets the tone for what your company does and its attitude. The images help viewers understand the business you're in (tech, medical, finance, retail, etc.), what type of company you are (formal, relaxed, etc.), and even the tempo that your company portrays, based on the tempo of the music you play.
INSTANT ATTENTION
An intro video attracts attention. Firms that make intro videos study what images, motion, colors, and movement attract people's attention rapidly.
Getting your audience's instant attention helps you get more views on your video. Without an intro video, your audience doesn't know who's presenting the video and what information they'll see.
Getting your audience's instant attention helps you get more views on your video. Without an intro video, your audience doesn't know who's presenting the video and what information they'll see.
LOGO RECOGNITION
Logo recognition is a major part of branding, but it's worth mentioning separately. Getting your logo out in front of as many people as possible grows your brand and helps make your business "top of mind" when someone needs your services.
DIFFERENT CONTENT
Use different intro videos for different content. If you're teaching different things under your company profile, use different intro videos to show your audience they're watching the right set of videos.
MEETING EXPECTATIONS
Your existing viewers and loyal audience learn to see your intro video as the beginning of something good. They know that when they see that intro video, it's a signal something they want or need is about to show up.
It's no different from the theme and credits of your favorite TV show. It's the signal something that makes you happy is about to arrive.
Let your intro video be the way you announce you're delivering awesome in just a few seconds.
One of the most recognizable intro videos is at the beginning of every Ted Talks video. Simple, straightforward, it has a little action and then shows the logo. There are thousands of Ted Talks, so you never know what you're going to get on the other side of the intro video. You do know it will be excellent.
It's no different from the theme and credits of your favorite TV show. It's the signal something that makes you happy is about to arrive.
Let your intro video be the way you announce you're delivering awesome in just a few seconds.
One of the most recognizable intro videos is at the beginning of every Ted Talks video. Simple, straightforward, it has a little action and then shows the logo. There are thousands of Ted Talks, so you never know what you're going to get on the other side of the intro video. You do know it will be excellent.
How to Choose and Create the Right Intro Video
Here's a short guide to finding the right intro video for your business. Let's assume you're using Eighth Studio intro videos. After all, why go anywhere else? Here's our advice on how to find the perfect intro video.
- In a few words, what do you do? Let's say you're a data analyzing company.
- In a few descriptive words, what do you want your viewers to feel about your company? Energetic. Youthful. Professional.
- What kinds of images can you associate with your business? As a data analysis company, graphs and charts are huge. Numbers and spreadsheets are also big.
Now you have a start. You need to look through the available designs.
Eighth Studio have a few will work.
There's one that looks like bar graphs that drop down on the screen to reveal your logo. Another great one, that's a bit more advanced and edgier, looks like a data point cloud. You could also look for something that has cascading numbers.
Eighth Studio have a few will work.
There's one that looks like bar graphs that drop down on the screen to reveal your logo. Another great one, that's a bit more advanced and edgier, looks like a data point cloud. You could also look for something that has cascading numbers.
Let's choose the data point cloud. It implies you're more just data analysis. You're using advanced machine-learning to produce results.
Now choose your colors. Bright, primary colors denote energy. Look at the Microsoft Windows or Google logos for examples.
Now you can insert your company name and/or logo, and you've got something that conveys everything you want people to know about your company in a few seconds.
Now choose your colors. Bright, primary colors denote energy. Look at the Microsoft Windows or Google logos for examples.
Now you can insert your company name and/or logo, and you've got something that conveys everything you want people to know about your company in a few seconds.
Intro videos are vital
Your intro video sets the stage for everything after. Without one, you look more like a gamer and less like a professional.
