Logo animation videos are a powerful tool that has a lot more uses than most people think. When you think of a logo animation video, you imagine it at the beginning of a YouTube video. In a moment, we’ll talk about why that works, but there are a bunch of other places you can put your logo animation that will catch your viewers’ eye and increase brand awareness.

To begin, we should be clear on what an intro video is. An intro video is the short, often logo-based graphic that starts a video. It's added to the content to give viewers a touchstone as to who made the video and a non-verbal sense of who they're going to see.